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2018 Logolounge Trend Report

LogoLounge 2018 June 21, 2018 Gordon Kaye

B/W Hipster

Hipsters, by their very definition, shun status quo and embrace an alternate perspective. This category first started to define itself several years ago as stock elements became available online actually marketed as Hipster Badges. As we discuss this trend, it would be fair to ask if the hipster is the designer or the target of the solution. Fortunately, this direction has matured by advancing beyond the crossed arrows, flowing casual scripts, and other clichés that originally defined the set.

These logos do a smart job of targeting this group by combing otherwise traditional components in a counter traditional way. Generally, the marks are void of color as our trend name suggests, but rich in detail. The style is a nod to monoline construction adopted over the last decade. It’s not uncommon to see these marks used to represent entities with a vibe, or culture that feels comfortable with a reference to the past but with a spin that defines the next generation at a glance.

  • SUNDAY LOUNGE, COLORADO BREWERS GUILD
    SUNDAY LOUNGE, COLORADO BREWERS GUILD
  • STEELY WORKS, GERALDINE'S
    STEELY WORKS, GERALDINE'S
  • NIGEL HOOD, HANSEN SUPPLY CO. FORTIS ET LIBER
    NIGEL HOOD, HANSEN SUPPLY CO. FORTIS ET LIBER
  • PETER KOMIEROWSKI, THE WOLF & THE HARE
    PETER KOMIEROWSKI, THE WOLF & THE HARE

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2018 Logolounge Trend Report
2018 Logolounge Trend Report
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