Hipsters, by their very definition, shun status quo and embrace an alternate perspective. This category first started to define itself several years ago as stock elements became available online actually marketed as Hipster Badges. As we discuss this trend, it would be fair to ask if the hipster is the designer or the target of the solution. Fortunately, this direction has matured by advancing beyond the crossed arrows, flowing casual scripts, and other clichés that originally defined the set.
These logos do a smart job of targeting this group by combing otherwise traditional components in a counter traditional way. Generally, the marks are void of color as our trend name suggests, but rich in detail. The style is a nod to monoline construction adopted over the last decade. It’s not uncommon to see these marks used to represent entities with a vibe, or culture that feels comfortable with a reference to the past but with a spin that defines the next generation at a glance.