Hard to throw too much shade at a font that was Europe’s only choice from the 12th to the 17th century. Blackletter fonts never completely vanished and became the preferred text for Germany, which probably explains its recent resurgence with the vast array of microbrew pubs dotting corners across the globe. It’s never truly been out of mind, serving as the font of choice for nameplates on hundreds of newspapers worldwide. It even worked pretty well on your diploma and for Disneyland, but how did it make the jump to AC/DC and Snoop Dog? Now that’s some kind of flexibility!
Though it’s no friend of legibility, it will never be accused of lacking personality. That may be the reason it’s on every designer’s casting call as we investigate counter measures to the blandification of wordmarks crafted from soulless sans serif sameness. The slab and angled strokes have a sharp graphic appeal that allow for abundant customization and retooling. Plenty of Blackletter inspired fonts are popping up with a myriad of weights, in-lines, swashes, ornaments and other iterations. It’s a perfect mouthpiece for demonstrating a client’s heritage, and craftsmanship and expresses both with inspired drama.
YANDEX INHOUSE / SLOY
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