Sometimes an aesthetic meets it demise and no one remembered to tell it. A bit like my feelings for designs that trod out the old circuit board solder pathways careening around like a pair of Tron cycles abruptly flaring out to terminate in a silver dot cul-de-sac. That technology probably took us to the moon and back, but for designers it provided an immediate visual language we relied on and abused right up ’til the night we met pixels. Now in some karmic incarnation, the two trends bore an offspring with a perfect 50/50 genetic split.
Samsung committed to this trend with their Exynos mobile processor using a mark laid out like a pixel chessboard that softly melts together with a soldered bridge at every corner. Walk away from these marks without a sense of tech and you probably forgot to look. The checkered framework of these logos demonstrate an affinity for building linkage and pathways between entities. They express the idea of multiple elements coming together to create a greater good, but corner-connecting just enough to maintain modest autonomy all the while keeping their social distance in check.
ALEX TASS / COINBASE
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