Mazes and their inception have always puzzled me. In classical times, I can imagine them being laid out and pruned within an inch of their life to amuse the owner of some well-healed estate. On the other hand, I can see that they could have been a way for the elite to dispose of boorish guests that had tested their limits.
Whether you look at a maze as a delight, a mystery, or a punishment it is a challenge that visually represents many of the objectives a client may wish to associate with their brand. As a rule these marks are a continuation of the monoline aesthetic with an even distribution of positive and negative weight.
Some of these marks identify a path that enters at point A and exits at point B, while others guide you directly into a blind dead end or a goal or starting point, depending on the perspective. Either way there is a specific pathway that leads you to a timely completion of your task. Having a guide for the journey that might otherwise be interminable is the underlying promise these marks address. As addictive as click bait, they invite a consumer to visually trace their route, demonstrating it’s much easier to find your way to freedom with a birds eye-perspective of the challenge.
OMNIUM STUDIO, PHOX
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