Over the last decade there’s probably been no more ubiquitous trend than the introduction and proliferation of monoline design and the variables spawned from this juggernaut. The delight of the monoline aesthetic is its continued evolution as it reinvents itself with such speed that it’s turned from a one trick pony into a veritable stampede of diversity. For this trend you’ll notice each of these linear barbed lines have been capped with a ball tip. Obviously there to protect the overzealous consumer. Fortunately, these have evolved beyond the circuit board language often associated with the dot tipped line but it can be a cliché that’s hard to escape. There is an undeniable technical tone to these, but the ball is a destination or a starting point. It’s the objective that lets us signal finality. It’s the character we need to focus on, and the line is merely a pathway used to reach a conclusion.
Many of these use a dense field of repetitive linear elements such as the outstretched body and there’s little discrimination regarding whether a single or both ends of a line are capped. For those marks, the bulbous tips seem more of an intention to provide closure. Still another grouping uses more sparing linework and only caps a single end, giving the appearance of a contrail or tail following the dot to indicate direction and motion. Make note of the comparative scale, which tells us if we’re to focus on the dot as our subject or the line as our action.
CLIENT: SEBASTIAN GERICHHAUSEN
CLIENT: NORD DENTAL