I think the word misbehaving is a sorely misunderstood concept, and frankly it’s a badge many designers wear often and with great pride. Possibly a better interpretation of misbehavior would be testing boundaries. Progress is often defined by pushing the known boundaries and that virtually is the definition of evolution. This trend is a manifestation of our digital tool kit and has designers grabbing and tugging bezel points on perfectly mundane solutions to stretch them into new dimensions. Or interpreted another way, redefining boundary lines. Encodia, a company involved in reimagining DNA processing, has taken the outline of an uppercase E and shifted its left face to the right two ticks. Presto! A reimagining of basic information.
These simple modifications of the outline of a starting point still leave behind a ghost of their former self to let the consumer see where they started in life. That tends to telegraph action or a process of metamorphosis to help illustrate a brand story. This trend was named WireForms as most of these marks are crafted in a monoline aesthetic allowing them to take on a dimensional quality as boundary lines are tugged across each other. That crossover is the signature of the trend and transforms a solid shape into a series of shapes tenuously tethered where the lines converge. Note the MDES mark also fits this family but is equally successful as a filled form. A fairly compelling solution for a client that fits the story and doesn’t mind testing the boundaries.
DESIGN AGENCY: MUCHOCLIENT: ENCODIA
DESIGN AGENCY: JACOBS & CO.CLIENT: SCHOOL OF ART – UNIVERSITY OF ARKANSAS
DESIGN AGENCY: PARAGON INTERNATIONALCLIENT: FIRST PROJECTS
DESIGN AGENCY: WILDFIRE CREATIVE STUDIOCLIENT: ZOYA FINANCIAL
