Driving A Culture Of Creativity In 600 Person Shop
Marks, part of brand experience agency SGS & Co, has retained multi-disciplinary creative leader Kurt Kretten as its new Global Chief Creative Officer. Previously Executive Creative Director and Head of Design and Content for GLOW, Kretten’s leadership of assignments for major brands such as Spotify, HBO, Showtime, The NBA and Apple TV+ netted the agency a Cannes Lion Gold, among other awards. As Chief Creative Officer for Marks, Kretten is being asked to drive a culture of creativity throughout the 600-person shop, with responsibilities for design excellence and building an inclusive, diverse and empowered design team.
“Kurt is the exact leader Marks needs now to inspire trust, creative excellence and to add richness and depth of design insight to our agency and clients across the globe,” notes agency head Rob McCarthy. “His deep experience leading multidisciplinary teams, understanding of the fast-moving consumer goods space and new media, coupled with his drive, passion and accessibility make him ideal for this role.”
With a career in design, branding and content, Kretten has held senior creative leadership roles at brand incubator Social Studies, as well as CBX New York, Future Brand, LPK and TildenNYC, where he formed their Design & Content division. The breadth of his work includes package design, brand innovation, digital retail experience, content and film in a wide swath of categories for the largest brands in the world, from Google to Coca-Cola to The Home Depot to Taco Bell and Wrangler.
