Sarah A. Cohen Joins loyalkaspar

Branding agency loyalkaspar has added star creative, Associate Creative Director, Sarah A. Cohen. Cohen most recently worked at Sibling Rivalry as Senior Design Director and, prior to that, she was with Trollbäck+Company as Design Director and The New York Times as Art Director.  She helped develop the brand identities for Disney+, AMC, and Oxygen as well as a brand refresh for FX. At loyalkaspar, Cohen will be both a design lead and a strategy lead: developing sophisticated brand systems and moving brand narratives that help brands and audiences better connect to each other. She will work with loyalkaspar’s client roster including NBCU, Paramount, CNN, Netflix, Starz and AppleTV+. “Sarah is a creative and strategic mind as sharp as they come, who has genuine passion and integrity about her work,” says loyalkaspar co-founder and President David Herbruck. “She adds not only talent and experience, but also leadership to our team, and we couldn’t be more excited to have her part of our band.”