With the trend pointing upwards for natural healthier products, Mission Foods, an Irving TX-based manufacturer of tortillas and related products, has launched a new product. Consumers will now find fresh, ready-to-cook, organic flour and corn tortillas in the refrigerated section – a new place for them. “It’s a brave, different look for Mission,” says Simon Thorneycroft, Founder/CEO of Perspective: Branding, the San Francisco-based brand packaging design firm. “The large, centered positioning of the very well known and established Mission logo preserves strong brand equity, but the style of the illustration, background and typography is much more contemporary than their classic line and more typical of a small, boutique brand.” While the top half of the plastic sleeve package is clear to showcase the product, the bottom half provides a palette of vibrant color (green for corn and yellow for flour) for a hand-drawn farm scene featuring a ploughed field, barn, windmill and a wood-like sign bearing the bold “Organic” designation and below it the words: “Simple Ingredients.” Additional symbols designate gluten-free, non-GMO and organic attributes.
