CREATIVE DIRECTOR, THE CREATIVE PACK, LOS ANGELES CA
After 10 years at one of the top London branding and packaging agencies, Danielle founded The Creative Pack based in Los Angeles. She is dedicated to exceptional creative work and strives for high service standards in everything TCP does. Their work for large retailers, independent brands, and small startups has been rewarded with over 60 international awards including the Vertex Awards, HOW, and GDUSA.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in London, living in Los Angeles CA
DID YOU GO TO DESIGN SCHOOL?
Brunel University, London, Design & Technology BA
LEFTY OR RIGHTY?
MORNING PERSON OR NIGHT OWL?
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
No, although in school we had to play the recorder
Currently reading Richard Branson’s Losing my Virginity
I like a good chick flick, The Holiday
FAVORITE TV BINGE WATCH?
Right now it’s Suits
FAVORITE SOCIAL MEDIA PLATFORM?
FAVORITE FINE ARTIST?
FAVORITE FREE TIME ACTIVITY?
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Food packaging is always printed, so it’s imperative it looks good as a final piece.
Always loved Seymour Powell’s product designs, Terrance Conran, Paula Scher
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Keeping to just one project at a time
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Stay true to your values and find a place to work where you can be yourself
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
A MANTRA OR SAYING YOU LIVE BY?
Treat people the way you would want to be treated.