VICE PRESIDENT, CREATIVE, PHASE 3, ATLANTA GA/CHARLESTON SC/CHARLOTTE NC/DALLAS TX
After a decade of experience as a Creative Director, Kendra joined Phase 3 with its acquisition of Brand Fever in 2015. The lynchpin of the creative team, she guides projects from beginning to end, overseeing design innovation and execution to ensure it solves the defined business problem through creative excellence. With expertise in branding, integrated marketing campaigns, design systems and user interfaces, Kendra is a talented leader who inspires work that is individually motivating and collectively influential. Kendra holds a degree in fine arts from Georgia State University, where she graduated with honors. She completed internship engagements at FPD3 New Media and Lasertech Color. Kendra combines inspiring ideas, cultural movements, and a trendsetter mindset to transform ideas into visually groundbreaking material, which has been recognized by 40+ industry awards.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in St. Louis MO and now live in Atlanta GA
DID YOU GO TO DESIGN SCHOOL?
Georgia State University’s graphic design program
LEFTY OR RIGHTY?
Righty
MORNING PERSON OR NIGHT OWL?
Reformed night owl, reluctant morning person
FICTIONAL OR HISTORICAL CHARACTER YOU IDENTIFY WITH?
Not really
ARE YOU MUSICAL AND/OR DO YOU PLAY AN INSTRUMENT?
Quit piano lessons at age 10, I was told I’d always regret it – never have
FAVORITE BOOK?
Many Lives, Many Masters by Brian Weiss
FAVORITE MOVIE?
E.T. for nostalgic reasons, love watching it with my kids again
FAVORITE TV BINGE WATCH?
Most recently The Handmaid’s Tale
FAVORITE SOCIAL MEDIA PLATFORM?
Instagram
FAVORITE FINE ARTIST?
Too difficult to pick just one
FAVORITE CHARITY?
REAP (Reading is Essential for All People)
FAVORITE FREE TIME ACTIVITY?
Antiquing or working on a house project
COLLECT ANYTHING?
A vintage clutch collection started in my teens
COLOR USED MOST OFTEN IN YOUR DESIGN?
Red. But you’ll never see red in my personal life
TYPEFACE USED MOST OFTEN IN YOUR DESIGN?
ITC Century is always a classic go-to
DOES PRINT HAVE A ROLE IN YOUR DESIGNS?
Absolutely. I’ll always have a love for print, its tactile and experiential
DESIGN MENTOR/INSPIRATION/HERO?
Cipe Pineles, a trailblazer for women in design
GREATEST STRENGTH/WEAKNESS AS A DESIGNER?
Strength is seeing the whole system, how it will all come together; weakness is never enough time to explore everything you wish you could
ADVICE TO A YOUNG DESIGNER JUST STARTING OUT?
Learn and understand all the roles you interact with, be versatile, listen, ask questions and work on having the answers
IF YOU WERE NOT A DESIGNER, WHAT WOULD YOU BE?
Interior Designer
A MANTRA OR SAYING YOU LIVE BY?
Work hard, but remember it’s just work
