CO-FOUNDER AND PARTNER
HANDSOME, AUSTIN TX
As Co-Founder and Creative Design Partner, Brandon Termini leads handsome’s creative design teams to deliver compelling content across clients’ digital and physical ecosystems. Born in Burbank, Termini knew from a young age that he wanted to pursue a career in helping to build brands. He studied advertising at the Academy of Art University in San Francisco, graduating at the top of his class. Soon after, Termini met fellow co-founder John Roescher and founded handsome along with childhood friend and creative collaborator Adam Deutsch. The trio have grown the agency exponentially since then, allowing Termini to create work for some of the biggest clients in the world including Facebook, Dell, Visa, FedEx, Nickelodeon, Audi and more. His creative perspective was integral to the creation of handsome’s holistic approach and propelled its capabilities forward across the fields of marketing, branding, digital and product design. Termini believes in considering all possible touch points of the user’s journey and taking human emotions into account to help bring the magic back into brand experiences. On a typical day at handsome, you can find him talking to clients to understand their business objectives, consumer touch points and company values in addition to working with handsome’s talented design teams on everything from ideation to execution across just about any medium.
Has the pandemic changed your workplace and your workflow? Do you expect to return to pre-pandemic ways of working or will any changes become the ‘new normal’?
While it has had its challenges, the pandemic has caused a lot of positive changes for the workplace and workflow. It’s forced us to add processes that make us more efficient with our creative work and naturally stripped out the unnecessary. We can’t collaborate in physical space anymore. But that’s helped those who often took a backseat to louder voices in the room really come into their own as they’re given the space to flourish. handsome is stronger than ever as a direct result of how we’ve adapted to the circumstances.
What do you expect 2021 to hold for graphic designers and the design business? Have the challenges of 2020 changed the way you think about your job and career or the role of design?
I worry about the continued homogenization of graphic design as a result of our isolation. Fresh ideas tend to spark from fresh experiences. So, as the world of graphic design looks more and more to the internet as the sole area for inspiration, I fear things will begin to look the same across brands and products at an exponential rate. More than ever we have to make a conscious effort to remove ourselves from our screens and create healthy habits that allow us to experience new things.
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