LEAD DESIGNER
CHRISTIANSEN CREATIVE, HUDSON WI
Sara Erlandson joined Christiansen Creative as Lead Designer in 2016. Her career began in print production nearly 10 years prior, which paved the foundation for her passion for detail, organization, the creative process and commitment to quality. Since then, Sara has designed at every level and position — inhouse, small and large agencies, and freelance gigs that had projects ranging from branding, design, creative direction, photography, 3D modeling, photo styling and retouching. Being a small business owner herself in a rural Wisconsin community aligns her values with those of Christiansen Creative, which is to create a positive impact through relationships and do the best work possible while contributing to the greater good. Sara’s design work has been recognized by the design community including: GDUSA, Logo Lounge, MARCOM, Communicator and Hermes, among others. A competitor at heart, Sara is the 2011, 2012, 2014 and 2015 Big Buck Hunter Ladies World Champion and has traveled across the country competing and promoting the popular hunting arcade game. She has appeared in a Twitch.tv mini-documentary, ESPN, Examiner, Men’s Health Magazine, and numerous other industry magazines and local news stories. Her sharp-shooting skills go hand-in-hand with her eye for detail and polished design style that benefits brands on both the national and local level.
Has the pandemic changed your workplace and your workflow? Do you expect to return to pre-pandemic ways of working or will any changes become the ‘new normal’?
Our studio has done a complete 180 — let’s be honest — a 360 and shifted to become 100% virtual. We are a small team, so it has been challenging (and lonely!) to work solo. But we’ve been fortunate to stay busy throughout 2020 which makes the days fly by, and I think we’ll be returning to the studio very soon!
What do you expect 2021 to hold for graphic designers and the design business? Have the challenges of 2020 changed the way you think about your job and career or the role of design?
2020 has been a whirlwind of emotions and it’s been extra challenging to focus on the many positive things that still surround us. As a creative person, it’s made me realize that I can do more to bring positivity to my work and community whether it be through design or a simple friendly gesture. Having so much of the world go virtual has opened doors for some designers living in more rural areas. You can do great work and not live in a major city.
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