Daniel Frumhoff


Daniel Frumhoff is a Design Director, Motion Designer, and Design Educator based in New York City. Currently a Senior Designer at Jones Knowles Ritchie, he collabs with the Stanford d.school and has taught Graphic Design, Branding, and Typography at Parsons, The New School and the Maryland Institute College of Art.

His work has been featured by AIGA, Communication Arts, GDUSA, Core77, Adobe and Print Magazine. He’s worked with/for Pentagram, Landor, Naturalizer, Pinterest, Snapchat, PepsiCo, the Lincoln Center, the Brand New School, and the Coca Cola Company. Daniel holds an MFA in Graphic Design from the Maryland Institute College of Art, earned four Certificates from the Basel School of Design, and received his BFA from Webster University in Graphic Design.

Jones Knowles Ritchie is a design-led creative agency based in New York City, London, and Shanghai that builds brands for scale, disruption, and good.


Looking forward, are you optimistic about the role of graphic design in business and society?

It’s never been a better time to be a graphic designer. There are great job opportunities, ever expanding creative tools being developed, countless design heroes to be inspired by, and great affordable online resources to learn design from. Graphic design is a part of everything in society now, from the way businesses present themselves, the way we communicate on social media, the way we create/reimagine equitable experiences, and the way culture moves forward in movies, music, print, and much more. As designers, we have so many opportunities to be a part of positive change and meaningfully improve the world around us.


Have the challenges of the past two years changed the way you approach your work?

Yes, absolutely. If anything, the last few years have heightened the importance of creating a better balance between work and life, slowing down to be more present/mindful, and advocating for mental health in the workplace. Being fully remote has so many advantages including a more globally connected world. However, with that comes the challenge of managing higher expectations, quicker turnarounds, working across timezones, and more time spent in front of screens. Moving forward, designers will be driven by creating even more meaningful and purposeful work. For me, the journey and process of designing is just as important as the design, end product, and outcome.