SENIOR MANAGER + ASSOCIATE CREATIVE DIRECTOR
EVENTS, CUSTOMERS, EXPERIENCE
Red Hat Open Studio is a creative community rooted in open source. Joseph Schlosser, representing the community, explains: “We’re a collection of marketing strategists, designers, developers, and more — from both inside and outside of Red Hat — that work together to tell innovative stories and ultimately, amplify the Red Hat voice. We are the passionate community that powers the creative soul of Red Hat’s brand through open source principles and creative practices.
“Red Hat delivers hardened, open source solutions that make it easier for enterprises to work across platforms and environments, from the core datacenter to the network edge. By operating transparently and responsibly, we continue to be a catalyst in open source communities, helping you build flexible, powerful IT infrastructure solutions.”
PICTURED ABOVE: A SMALL SAMPLE OF THE TEAM FROM RED HAT OPEN STUDIO INCLUDING STRATEGISTS, DESIGNERS, DEVELOPERS, WRITERS, ANIMATORS AND AUDIO PRODUCERS
Looking forward, are you optimistic about the role of graphic design in business and society?
Designers are optimistic people by nature because we are of the belief that things can be continuously made better through design. Graphic design can make complex concepts more accessible, it makes brands come to life with personality, and in the tech industry in particular, it can open people’s eyes to the innovations within their reach. So, yes, we are very optimistic about the future of graphic design and all of the ways it will allow us to make things better.
Have the challenges of the past two years changed the way you approach your work?
One thing the past two years has taught us is the true meaning of “expect the unexpected.” Pre-Covid that phrase might have meant to anticipate a last minute change to a project, but now we’re thinking much bigger and acting much more nimbly. Our dispersed teams are taking on challenges like pivoting from large in-person events to exploring new mediums to design virtual experiences and collaborating on global campaigns without the luxury of bouncing ideas off one another in the studio. Although the past two years have certainly brought change and challenges, the lessons learned from them have made our teams into even more creative problem solvers.