Lotta Nieminen


(Studio) Lotta Nieminen is an award-winning creative practice specializing in branding, art direction and graphic design for a wide range of global clients. With a multi-disciplinary approach, the studio brings concept-driven visual identities to life through thoughtfully crafted printed and digital implementations. Lotta also works as an illustrator.

Originally from Finland, Lotta Nieminen studied at the University of Art and Design Helsinki and Rhode Island School of Design, before founding her namesake studio in 2012 in New York. She has given lectures and workshops at educational institutions and conferences across the United States and Europe.

Her client list includes Bvlgari, Hermes, New York Times, Liberty of London, Marimekko and Vanity Fair. Her approach across mediums is conceptual and holistic, guided by an interest for color, tactility and composition.


Looking forward, are you optimistic about the role of graphic design in business and society?

I find societal change stemming more from the individual, rather than design itself. This said, there is power in what projects to take on, who to work for and with, and whose work to promote — giving a platform to underrepresented voices is a crucial challenge for the design community. There is social and environmental impact to our choices as designers.


Have the challenges of the past two years changed the way you approach your work?

While the pandemic had quite little impact on my practice itself — I’m a one-woman company at core which has always given flexibility to the way I work — the societal conversations have given me a lot of insight, both personally and professionally. The shift in pace has given me room to challenge myself more — I found myself thinking bigger as our world became smaller.