ASSOCIATE ART DIRECTOR
THE WALKER GROUP
Nicole Joanna Pierzchalski is an award-winning designer and Associate Art Director at The Walker Group, an Information Technology company and Digital Agency based in Connecticut. Nicole’s clients vary across industries from manufacturing, video producers, non-profits, and law firms, among others.
In 2016, Nicole graduated Dean’s List from the University of Connecticut earning a B.A. in Digital Media & Design. She is the first generation of her family to be born in the U.S. from Poland. She currently resides in Brooklyn NY and has a strong passion for the arts. Alongside her design career, Nicole has been training and competing in Latin ballroom dancing since childhood. Her extensive background in different forms of art has shaped her to be the designer she is today.
During the day, you can find Nicole working with clients to translate their visions into tangible beauty with business impact. She works closely with clients to design and develop logos, create aesthetically-pleasing and effective websites and print collateral, manage social media platforms, and measure and optimize digital performance; all while listening to different genres of music from Queen to J. Cole. Her motto is that every piece of design needs to discover and follow its own rhythm.
Looking forward, are you optimistic about the role of graphic design in business and society?
“The aim of art is to represent not the outward appearance of things, but their inward significance.” – Aristotle When you look around, design is all around us. From the shoes you put on before leaving your home, to the billboards you see walking down the street, to the phone you hold in your hand, design impacts everyone, everyday whether they realize it or not. Each product, company, culture, and organization has their own voice and significance. This voice is brought to life by design. Design creates not only an aesthetic, but a powerful emotional engagement to communicate a brand message. It is an integral force in our daily lives. As the world keeps progressing and innovating, good and thoughtful design will be paramount.
Have the challenges of the past two years changed the way you approach your work?
The past two years have made an impact on every individual. It was an incredibly difficult time. I do believe, however, there was a positive effect. I feel there has been a true awakening of people from the structure and chaos of their former, daily routines. I believe human beings overall have taken a soulful journey of self-discovery during this time and gained greater clarity on what truly matters to them. For me, personally, the pandemic allowed me time to tap deeper into my creative side. I picked up my charcoal pencil for the first time in four years. I was drawing, painting, and designing every thought that came into my mind. It was a true, deep, artistic period of self-discovery.