Sam Houle


Sam Houle (They/Them) is a naturally curious, conceptual leader and an avid learner who can easily have a conversation with just about anyone. With the ability to shape the larger picture and a sharp eye for detail, they are formidable at navigating to design solutions. Sam’s enthusiasm for working with people and bringing clients along throughout the process continues to be an understated artistry of theirs. They are adept at verbalizing the conceptual thinking that goes into creating work as well as walking through the intricacies of visual design.

With an economy-of-design mindset, simplicity reigns supreme. Sam creates strong design that harnesses humanity and recognizes when it needs to be accessible or else invisible. They credit their early-career experience in the non-profit sector for their ability to create empathetic solutions that center the human experience.

As a non-binary creative leader, Sam is very outspoken about diversity, equity, and inclusion and continues to advocate for authentic, lasting implementation of these ideas in their workplace.

After working with OneSight, Landor & Fitch, and McGarrah Jessee, Sam now works at Siegel+Gale, the global brand-led experience firm that was founded with a clear point of view: simple is smart. As an Associate Creative Director, Sam imbues the power of simplicity with all their world-class clients.


Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?

Within the past few years, we’ve seen a much-needed influx of diverse communities creating and contributing to the graphic design industry. I’m optimistic that the creative leaders and contributors of upcoming generations will more closely reflect the world we live in. As these creators gain visibility and opportunities and the industry continues to diversify, I’m very excited to witness even more people finding themselves and their careers within creative fields.

Most influential graphic designer(s) or art directors(s) of the past 60 years? Of today?

Charles and Ray Eames created timeless, intelligent, elegant solutions. They showcased the expansiveness that creative people have.

Most influential graphic design firm(s), ad agency(s), or inhouse department(s) of the past 60 years? Of today?

Anagrama out of Mexico City continues to inspire with a balance of timeless modernity and beauty.

Favorite or most influential logo or branding project of the past 60 years?

The Viceland redesign is something I go back to time and time again.