ASSOCIATE CREATIVE DIRECTOR
LOYALKASPAR
NEW YORK NY
Sarah A. Cohen is Associate Creative Director at loyalkaspar. Sarah is both a design lead and a strategy lead, who specializes in developing sophisticated brand systems and moving brand narratives that help brands and audiences better connect to each other. She works with loyalkaspar’s client roster of media and entertainment brands that include NBCU, Paramount, CNN, Netflix, Starz, and AppleTV+. Sarah has helped design the brand identities for Disney+, AMC, and Oxygen, as well as the brand refresh for FX, and she previously worked at Sibling Rivalry, Trollbäck+Company, and The New York Times.
Looking forward to 2023, are you optimistic about the role and impact of Graphic Design and Visual Communication in Business? Culture? Causes? Have the events and disruptions of the past few years changed the role or trajectory of Graphic Design?
I believe in human-centered thinking and making. Humanity’s needs have undoubtedly changed over the course of the pandemic and thus the role of graphic design must also change. So let’s change it for the better. We have the opportunity to create more inclusively, more empathetically, more thoughtfully; to ask more questions than make assumptions; and to care to do better than the status quo. But these are just words. All this only matters if those of us in positions of influence and leadership decide it’s important and act.
Most influential graphic designer(s) or art directors(s) of the past 60 years?
Dieter Rams, Art Chantry, Paula Scher
Of today?
I don’t think we know the names of the great art directors of today yet. Most of them probably aren’t even designers yet.
Most influential graphic design firm(s), ad agencies, or inhouse departments of the past 60 years?
The classics: Braun, Pentagram
Of today?
I recently joined the team at loyalkaspar and am blown away by the level of insight, thought and care that goes into everything they make.
Favorite or most influential logo or branding project of the past 60 years?
Way too many to list.
Favorite or most influential design project or campaign in any medium for the past 60 years?
Allyship & Action
Most influential products, services or technological developments of the past 60 years?
Every individual, group and org fighting for more respect and inclusion within the design community.
