Package design is one of our design strengths, and the ability to specify paper and form is crucial to presenting a spectacular product. This area will only grow, as there are new products are introduced and redesigns on current products to keep up with consumer sentiment and preferences (sustainability).
Any field where designers are able to push the boundaries is going to be a great area of opportunity.
Yes! The OOBE (out-of-box experience) is an integral part of product experience these days. If you want an example of OOBE taken to its fullest extent, buy an Apple product. “It’s like Christmas,” a family member said to me after unboxing a computer. Even peripherals and accessories get the same treatment.
The growth is in designing more eco-friendly packaging and labelling options, with paper replacing plastic
Thanks to Instagram, everything comes in a beautiful package and product design is important!
As more products are introduced to market daily and to capture target audiences, its packaging needs to resonate with them, capture their attention and imagination. It could be a prime growth opportunity for graphic designers especially as some markets decrease other forms of print communication.
As advertisers shift to digital advertising, marketing, and social media, packaging still has need of physical print and production where other industries do not. Up from 20%, packaging design now is approximately 50% of the print design that we do at our agency, followed by brochures & booklets. And yes, our agency would like easier access to more options for textured package printing and label stocks.
Smartly designed packaging that doesn’t fill the recycling or trash bin has always been a large part of our business. It continues to be a growth area.
Packaging is the final salesperson for your product — it reassures the buyer that their purchase was wise and desirable. The proper packaging is your best chance at getting the customer to purchase again.
I do see this as a growth opportunity. With all of the online shopping being delivered in brown cardboard boxes, a brand’s ‘in-person’ chance to elevate/define the user’s experience is when the customer is opening or unwrapping the product.
There is a distinct opportunity for graphic designers to take the lead on not only improving packaging design imagery for a better customer experience but to work with paper companies/printers to create more economical and eco-friendly options. I teach a retail and packaging design course at Point Park University and it is an exciting time to educate students about how they can affect change in the industry.
There is always growth, given the right product and design. I’m almost wondering if packaging design has less of a focus nowadays, with moves to smaller, more environmentally friendly options.
I think it is entirely possible for packaging to grow as an opportunity. Consumers are increasingly buying online and the ease of having things shipped to your door step has only increased. This provides an opportunity for a designer to create an experience and advertise brands through packaging.
People still like shopping and even when purchasing online, packaging design and labels are still a necessity.
Packaging design for deliveries, speciality products – I’ve received from Apple, Mont Blanc, even Amazon the anticipation and product reveal is all part of the drama.
Packaging must be carefully designed and used to prevent waste. Recyclable and recycled are a plus.
Package design is one of our design strengths, and the ability to specify paper and form is crucial to presenting a spectacular product. This area will only grow, as there are new products are introduced and redesigns on current products to keep up with consumer sentiment and preferences (sustainability).
Any field where designers are able to push the boundaries is going to be a great area of opportunity.
As the number of packaged brands continues to grow, the churn as they come and go, and more and more offer more varieties and get more shelf space (physical and virtual), it stands to reason more paper will be needed.
I’m encouraged by more and more marketers and designers choosing paper containers over plastic.
In terms of a tactile 3-D experience, I welcome the opportunity to design and produce packaging to engage participation in events and raise intrigue as well as excitement to getting something physical in the mail or in-person at an event. Since I’ve worked in various fields/industries, packaging has been a part of my job in some places more than others. I encourage other designers to get involved in packaging projects as a way to think of design systems beyond the flat, 2-D: create movement; choreograph the message to keep the viewer engaged and wanting to learn more.
“THE OUT-OF-BOX EXPERIENCE IS AN INTEGRAL PART OF THE EXPERIENCE”
Package design is one of my favorite things to do, so much creative opportunity with different materials, dimensions, and styles available.
Packaging aesthetics is huge. Maybe artists can focus on how to design package that is super artistic, attractive and reusable.
One example: wine labels are beautifully designed and are enjoyable to see and feel.
I can see where it makes sense. You have to have a package to sell your product. You also have to have brochures and instructions to go with it.
“THE GROWTH IS IN DESIGNING ECOFRIENDLY PACKAGING AND LABELLING, WITH PAPER REPLACING PLASTICS”
I don’t think this trend will last overall. Package design in general is often ignorant about sustainability and emphasizes inks/coatings that render the paper content unrecyclable. Educating clients away from wasteful trends and offering less harmful packaging options while keeping the design quality high is a growth opportunity for designers.
I am not doing more packaging per se, but I am producing a fair amount of stickers, coasters, bookmarks, retail items.
Survey Home Page
< Select Comments: How and Where is Print an Especially Effective Solution? | GDUSA Home Page >
Sponsor Message From Billerud
