SAVANNAH COLLEGE OF ART AND DESIGN (SCAD)
Jaspriya Sahmey is a multi-disciplinary designer with a focus on brand identity, typography, and art direction. Having grown up and traveled in India, Jaspriya is inspired by history, folklore, architecture, old books, and editorials. She has also lived in Singapore and London. She brings her experience and cultural perspectives to her work through typographic experimentation and illustrations, and believes that design is a multi-layered communication practice that needs to be informed through diverse perspectives, experiences, ideas, and people. To that end, she participates in cultural-social activities, design conversations, seminars, and expanding her circle of friends. Jaspriya’s work is primarily research-driven, which helps her weave narratives for storytelling. She has worked on branding, environmental and art direction projects in industries ranging from fashion, jewelry and textiles, to furniture, lighting, and home decor. She recently earned an MA degree in Graphic Design & Visual experience from SCAD and won a Red Dot Award in Brand and Communication Category in 2020.
WHERE WERE YOU BORN AND WHERE DO YOU LIVE NOW?
Born in India, living in New York City
STUDYING ON CAMPUS OR ONLINE?
Campus and online both
MORNING PERSON OR NIGHT OWL?
Jurassic Park, 1993
FAVORITE BINGE WATCH?
Anything to do with time travel
FAVORITE SOCIAL MEDIA PLATFORM?
FAVORITE FINE ARTIST?
Design of Everyday Things by Don Norman
FAVORITE FREE TIME ACTIVITY DURING THE PANDEMIC?
Sketching on procreate
HAVE THE CHALLENGES OF 2020 CHANGED HOW YOU THINK ABOUT GRAPHIC DESIGN AND DESIGNERS?
Graphic design must be much more meaningful, driven, and thoughtful rather than just beautiful.
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