SCHOOL OF VISUAL ARTS (SVA)
Doah is a senior majoring in Graphic Design. Her passions within the field of design include creating brand identities, designing for print, and user experiences. She spent her childhood in East Asia before moving to New York and has gained a unique perspective that she proudly utilizes in her work. She tackles challenges head-on to craft creative solutions to complicated or ambiguous problems. As a designer, she firmly believes that anyone can communicate their various experiences and relate to others through the world of design. Outside the classroom, Doah is frequently seen traveling, going on walks (even in the winter!), and exploring film photography. A quote that resonates with her about design is something Steve Jobs once said: “Design is not just about how it looks and feels — design is how it works.”
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?
I am especially interested in creating brand identities, which go beyond just a logo and some graphic elements. To me, delivering the personality of the brand means delivering the experience felt by the audience and creating an emotional bond. I am passionate about being able to contribute to something that pervades all products of a brand and becomes an identity that people will recognize for decades.
WHAT ARE YOU READING/LISTENING TO/WATCHING?
I am currently watching HBO’s Westworld and am fascinated by the blend between AI and human society. To me, it presents a dramatization of how our future could play out with AI becoming more advanced and playing a bigger role in human society each year.
WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD?
Brian Collins. His works are timeless, authentic, and sensational. As Brian said, the whole system should always work to be both unique and relevant.