Renata Dominguez

PRATTMWP COLLEGE OF ART AND DESIGN

Renata Dominguez is a Mexican-American multimedia artist and designer. She is a second-year student pursuing a Bachelor’s in Fine Arts degree in Communications Design. Art and design have always been a central part of her life. She grew up in a family of artists and designers who owned an advertising agency. This taught her design lessons while she was growing up and inspired her to follow the same path of becoming a designer. Dominguez won a scholarship to attend workshops at ArtCenter College of Design in California. She has worked as a Social Media Strategist Intern at Coaching Season, LLC, where she created content for social media, digital communications, and website layout. She is also the president of PrattMWP’s Communications Design Gallery social organization. She is excited and motivated to enter the industry of design, and she aspires to become an art director at an advertising agency in New York City.

WHAT MAKES YOU FEEL INSPIRED?

Creating meaningful and innovative designs inspires me most. I strive to create work with emotion and empathy.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

After working on multiple projects in different areas of design, I found I am passionate about branding and packaging. I am very interested in how creativity and strategy work together to create a product campaign that communicates effectively to the audience.

WHAT ARE YOU READING/LISTENING TO/WATCHING?

I believe art, design, and music are connected. I always listen to music that connects with a style of design I am working on at that moment. Artists like Gorillaz, David Bowie, Siddharta, Gustavo Cerati, and Zoe inspire me to create.