COLUMBIA COLLEGE CHICAGO
Serafin is a Chicago-based, Latino designer. My initial exposure to design and visual communication was in the neighborhood I grew up in — La Villita. Graffiti, murals, hand-drawn signages, and posters were the way we communicated to each other here. I didn’t see them just as marks and words, but as art from my culture, and a way to connect. Since then, I have always been interested in learning more about art, which grew into my passion for design. Eventually, I found myself at CCC pursuing my B.A. in Graphic Design with a concentration in publication design and minor in marketing. My work naturally gravitates towards community and culture. Not only do I feel this need to give back to the community that inspired me, but I want to contribute to a new generation of designers and creatives that are focused on helping each other out. I’m interested in exploring ways to do this through branding, print, and experimental typography.
WHAT MAKES YOU FEEL INSPIRED?
I’m inspired by architecture, fashion, and colors.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?
I want to specialize in brand identity such as working with small businesses, magazines, or independent artists.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
Design school taught me the importance of networking and partnerships, and how to value relationships with other creatives.
WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?
I look up to Phero — a Chicago-based creative and entrepreneur.
