BRIGHAM YOUNG UNIVERSITY
Sophie Baddley is a senior Graphic Design BFA student. She loves art, insects, chairs, graffiti, colorful pens, mid-century architecture, and of course, design. She attributes this love for design to her background in ballet which allowed her to appreciate aesthetics and the value of hard work. With keen eye for detail, Sophie loves to look for things no one else seems to notice. She is passionate about conveying her unique style and incorporating meaning in creative ways and is always looking for new ways to experiment with her design skills. Last summer, Sophie interned at e.l.f. Cosmetics in New York City, and is determined to return back to New York. When Sophie isn’t designing her heart away, you can find her going rollerskating, skiing, thrifting, going on walks around town, or attempting to master new skills. She is enthusiastic about what her future holds, and cannot wait to dive deeper into the design world after graduating.
WHAT MAKES YOU FEEL INSPIRED?
I gain much of my inspiration by observing the world for the bizarre and beautiful everywhere I go.
WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?
As an undergraduate student, the options are endless, but I have a deep inclination toward branding, publication, and digital design, all of which I have been able to experience while in school and in previous occupations.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
I have learned that it is just as important to do things that seemingly have nothing to do with design as it is to design. I have been taught to “fill the [creative] well” by closing my computer, putting down my sketchbook, and doing anything but design.
WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?
I very much admire graphic designer Paula Scher as well as Linda Reynolds, whom I took my first design course from.
