SCHOOL OF VISUAL ARTS (SVA)
Elyza Nachimson is a senior pursuing a Bachelor of Fine Arts in Advertising at SVA. As an art director, she considers herself to be an upside-down problem solver. She loves to take on a challenge or creative brief and consider all angles of a solution, especially the unexpected ones. Outside of her love for advertising and design, she enjoys spending quality time with her friends and family, listening to music, rooting for the NY Mets, and experimenting with reflection photography. Last summer, Elyza had the opportunity to intern as an art director at Dentsu Creative and is excited to dive deeper into the advertising world after graduating.
WHAT MAKES YOU FEEL INSPIRED?
Unexpected twists! We see them in ad campaigns, artwork with hidden meanings, and even in books, TV shows, and movies. It’s so inspiring to see these stories build up and surprise people, especially understanding the brainstorming and planning that goes into a good twist.
WHAT AREA OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?
More than anything I’m hoping to work in a team setting. From my past work experiences, I love being able to bounce ideas with other creatives and see that work go out into the real world.
WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?
One of the most important things I learned at SVA is that every project can have an infinite number of ideas, and the best ideas come when you think you’ve thought of everything else.
DO YOU CURRENTLY, OR DO YOU PLAN TO, DESIGN FOR ANY CAUSES OR CHARITIES?
Through SVA, I’m currently working with WildAid on a campaign to encourage people to build awareness of climate change and take action to help the environment.
