Helen O’Dell

MERCER UNIVERSITY

Helen is receiving her Bachelor of Arts in Graphic Design. Born, raised, and educated in Macon, GA, her designs are driven by community. She strives to connect people through the commonality of design. Macon is a community rooted in history, which was brought to the forefront in recent revitalization efforts. This developed Helen’s love of connecting past and present in her designs. Her love of nostalgia and childhood is a large influence, extending even to her travels. From short trips throughout the United States to international journeys, she is drawn to the various ways community and history are physically seen.

Helen’s professional work is focused on branding and marketing for local companies. She strives to show the nature and history of a brand to build its consumer base and community. Besides her work for non-profits and corporations, Helen enjoys creating pieces for individuals. This aspect of her work focuses on reinvigorating connections between people on a small scale.

WHAT MAKES YOU FEEL INSPIRED?

I am inspired by my environment, using influences from nature, architecture, people, and history that surround those I design for.

WHO IS SOMEONE YOU LOOK UP TO IN YOUR FIELD? EITHER TODAY OR HISTORICALLY?

I am currently fawning over Shana Marie Kubilius Wanco and her work as a stationer.

WHAT ARE YOU READING, LISTENING TO, WATCHING (BOOKS, MOVIES, TV, SOCIAL MEDIA, MUSIC)?

The Head and The Heart and Gregory Alan Isakov are necessary additions to any of my playlists, especially when it comes to music while I’m designing.