Madison Hatfield

ACADEMY OF ART UNIVERSITY

I’m Madison, a rebellious designer based out of the wild landscapes of Eastern Oregon. I have an associate degree in Anthropology and am currently getting my BFA in Advertising at the Academy online. The online program is great because I can take classes on my own schedule, which allows me to work and have time for recreational activities like snowboarding and hiking. Living in a place that demands versatility, I’ve worn many hats—photographer, web designer, graphic maestro, and even brand virtuoso. From my earliest memories, the calling to be a designer has been my compass. Designing, for me, is a way to break free from conventional norms and a way for me to find solace in the chaos of my mind. While immersed in the ever-evolving world of advertising, I aspire to be an art director who defies the shadowy aspects of the industry. I dream of using advertising as a force for good and leaving a mark as rebellious as I am. In a world full of rules, I am here to break a few—all in the name of creativity and positive change.

WHAT MAKES YOU FEEL INSPIRED?

I’m drawn to what I call “rebellious” designers like David Carson and Jessica Walsh. I love the risks they take in their work.

WHAT AREA OR AREAS OF DESIGN ARE YOU HOPING TO WORK IN OR SPECIALIZE IN?

I love that every design challenge is unique and that there are almost infinite ways to find an interesting, innovative solution. I think some of my strengths as a designer are in typography, the use of negative space, and layout and composition.

WHAT IS ONE THING THAT DESIGN SCHOOL HAS TAUGHT YOU THAT YOU DID NOT EXPECT?

That I really can use my “advertising powers” for good. The Academy has taught me to dream big and given me the skills to turn those dreams into reality.