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Tag: interactive ad units

HBO Max Rebrand Loses The ‘HBO’

Fresh, News April 18, 2023April 17, 2023 Ilana Greenberg

Warner Bros Discovery unveils Max streaming service which debuts in the US on May 23. The new offering combines programming from HBO Max and Discovery. The rebrand, without ‘HBO’, is meant to simplify the message in a crowded streaming market but social media is pushing back.

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