Häagen-Dazs Vanilla ice cream has been renamed the ‘Founder’s Favorite’ on International Women’s Day in recognition of founder Rose Mattus’ contributions. The company supports women who ‘Don’t Hold Back’. Creative concept by Forsman & Bodenfors NY.
Tag: international women’s day
P&G Adopts Gender Equality Umbrella Campaign
In connection with International Women’s Day, P&G and agency Badger & Winters is running a corporate umbrella campaign against gender bias.