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Tag: Russell Stover

Retail Voodoo Reimagines Russell Stover Sugar Free Chocolates

Package Design USA (PDUSA) March 18, 2019March 18, 2019 Ilana Greenberg

After many years of dominating the category, changing consumer preferences and me-too offerings put a dent in Russell Stover’s sales. They called on brand strategy firm, Retail Voodoo, to help reverse the slide.

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