Logos You’ll Love

Jimmy Fallon rules “Tonight” with a new moon-shaped logo by Emily Oberman of Pentagram’s New York office. Related Oberman clients have included 30 Rock, Late Night, and Saturday Night Live.

SBZ_LockUpFire and ice, snowflake and flame. Duffy & Partners has updated the Sub-Zero identity and made a better visual connection to Sub-Zero’s Wolf line of ovens. Joe Duffy says the companies now “enjoy their shared kinship while today’s kitchens celebrate good design from the inside out.”


Strategic design firm Little & Company reboots its own brand identity as, simply, Little. President and CCO Joe Cecere describes it as a “more direct and elegant moniker” that “highlights our eye for clean, impactful and relevant communications.”

contact-finallogoJessica Hische handlettered the logo for Contact Energy, a top energy producer and retailer in New Zealand. The NZ office of Designworks developed the logo to feel both traditional and contemporary.

AveryChermayeff & Geismar & Haviv were asked to create a new visual identity for Avery, whose jaunty paper clip logo had been created by Saul Bass four decades earlier. With the ghost of Bass over his shoulder, Sagi Haviv kept the spirit with an off-kilter red square behind a redrawn wordmark.

reeboklogoReebok has unveiled a new brand symbol. The Reebok delta is said to represent mental, physical and social fitness, and the rebrand coincides with the company’s move toward the fitness market and away from team sports.


Vivarin, the alertness aid, has a new brand image with extreme shelf presence and a solid positioning aimed at young males. Little Big Brands redesign combines black, a near neon yellow, and silver foils to evoke strength and masculinity.