Category: LogoLounge 2017

Turning potential reality into graphic representation has never been insurmountable by a crafty pack of designers.

Watch these marks, as they seem to rise out of a deep fog to expose themselves to the public.

Rising color is a subtle approach to the separation of layers or depth in a logo.

As a continuing homage to a Spartan lifestyle and not candy-coating our words, form in logo design is wearing the simplicity moniker like a badge of honor.

Pairing the austere aesthetic of the previous category with the unencumbered clarity of simple transparency creates a message as evident as its construction.

Unless we’re talking to flat-Earth folk, a few parallel stripes circumscribing the globe are basically concentric circles.

Each year provides us with a glimpse at what digital symbolism has entered into the general public’s vernacular.

As happens from time to time, resurgence in the popularity of a motif will resurface with a vengeance.

Virtual reality has taken off, and the race to create the best mind-blowing experience without leaving a tether is on.

Obfuscation of the premise of your logo is tantamount to talking to someone in a whisper.

Going against every rule of smart identity design, this works.

In a marriage of several past trends, the idea of Links, Simplicity, and Monoline all converge for a plethora of marks that we’ll refer to as Doubles.

This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly.

Besides being a great place for birds to perch, there’s just not a lot of space to do much of anything on a line.

Personally, I think a beautiful wordmark is the epitome of clarity and functionality.