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Category: LogoLounge 2017

LogoLounge 2017 Trend Report

LogoLounge 2017 June 15, 2017June 27, 2017 Gordon Kaye

Trend cycles that used to run in 30-year chunks are now cycling through at half that rate, if not less.

About LogoLounge

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

LogoLounge.com is a repository site where, in real time, members can post their logo design work and search the works of others.

Shadow Breaks

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

Turning potential reality into graphic representation has never been insurmountable by a crafty pack of designers.

Fades

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

Watch these marks, as they seem to rise out of a deep fog to expose themselves to the public.

Rising Color

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Rising color is a subtle approach to the separation of layers or depth in a logo.

Simplicity

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

As a continuing homage to a Spartan lifestyle and not candy-coating our words, form in logo design is wearing the simplicity moniker like a badge of honor.

Simple Overlays

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Pairing the austere aesthetic of the previous category with the unencumbered clarity of simple transparency creates a message as evident as its construction.

Multicentric

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Unless we’re talking to flat-Earth folk, a few parallel stripes circumscribing the globe are basically concentric circles.

Ellipses

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Each year provides us with a glimpse at what digital symbolism has entered into the general public’s vernacular.

Yin Yang

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

As happens from time to time, resurgence in the popularity of a motif will resurface with a vengeance.

Pasta Bends

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Virtual reality has taken off, and the race to create the best mind-blowing experience without leaving a tether is on.

Wrapped

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

Obfuscation of the premise of your logo is tantamount to talking to someone in a whisper.

Microlines

LogoLounge 2017 June 15, 2017June 15, 2017 Gordon Kaye

Going against every rule of smart identity design, this works.

Doubles

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

In a marriage of several past trends, the idea of Links, Simplicity, and Monoline all converge for a plethora of marks that we’ll refer to as Doubles.

Wings

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly.

Color Split

LogoLounge 2017 June 15, 2017June 19, 2017 Gordon Kaye

Besides being a great place for birds to perch, there’s just not a lot of space to do much of anything on a line.

Text Boxes

LogoLounge 2017 June 13, 2017June 19, 2017 Gordon Kaye

Personally, I think a beautiful wordmark is the epitome of clarity and functionality.

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