Trend cycles that used to run in 30-year chunks are now cycling through at half that rate, if not less.
LogoLounge.com is a repository site where, in real time, members can post their logo design work and search the works of others.
Turning potential reality into graphic representation has never been insurmountable by a crafty pack of designers.
Watch these marks, as they seem to rise out of a deep fog to expose themselves to the public.
Rising color is a subtle approach to the separation of layers or depth in a logo.
As a continuing homage to a Spartan lifestyle and not candy-coating our words, form in logo design is wearing the simplicity moniker like a badge of honor.
Pairing the austere aesthetic of the previous category with the unencumbered clarity of simple transparency creates a message as evident as its construction.
Unless we’re talking to flat-Earth folk, a few parallel stripes circumscribing the globe are basically concentric circles.
Each year provides us with a glimpse at what digital symbolism has entered into the general public’s vernacular.
As happens from time to time, resurgence in the popularity of a motif will resurface with a vengeance.
Virtual reality has taken off, and the race to create the best mind-blowing experience without leaving a tether is on.
Obfuscation of the premise of your logo is tantamount to talking to someone in a whisper.
Going against every rule of smart identity design, this works.
In a marriage of several past trends, the idea of Links, Simplicity, and Monoline all converge for a plethora of marks that we’ll refer to as Doubles.
This trend caught me a bit off-guard based on the number of designers that landed on this idea without an evident epicenter logo causing the anomaly.
Besides being a great place for birds to perch, there’s just not a lot of space to do much of anything on a line.
Personally, I think a beautiful wordmark is the epitome of clarity and functionality.