Classic strengths balanced by serious challenges characterize the state of print design in an age of digital and social media.
Category: Print Design Survey 2017
The Numbers
Our 2017 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,016 responses.
Select Comments: Print and Paper Have Classic Strengths
Designers value print for its classic strengths and how these can be effectively leveraged to convey a message or a feeling.
Select Comments: Areas of Particular Relevance for Print
We asked designers whether there are particular clients, industries, projects or demographics where print remains especially relevant.
Select Comments: The Impact of Social Media
We asked about the explosive growth of social media as a marketing vehicle, and how it effects the value or utility of print design and media.
Select Comments: Print And Political Activism
In this moment of in-your-face political activism, many designers say that print works well to help express, embody and make tangible political expression.
54th Annual Print + Paper Survey
GDUSA’s 54th annual print design survey sponsored by Verso Corporation. Print and paper have classic strengths that keep it in the media mix and help it stand out from the digital and social media clutter.
A Message from Verso Corporation, the Sponsor
A Message from Verso Corporation, Sponsor of the 2017 Print Design Survey and supplier of quality papers, certified and recycled options for all types of printing applications.