Sponsored by Verso Corporation Fake news, clickbait, spam, data misuse. Who and what can you trust? In 2018, this question strikes at the heart of what is right and wrong with our society, our politics, our media, our commerce, our connectedness. In GDUSA’s 55th annual print and paper survey, the question of trust bubbles to […]
Category: Print Design Survey 2018
Print and Trust
Fake news, clickbait, spam, data misuse. Who and what can you trust?
Message from the Sponsor: Verso Corporation
A leading provider of Printing Papers, Specialty Papers, and Pulp, Verso’s distinguished product line, streamlined supply chain and flexible manufacturing capabilities make us ultra-responsive to market demand, extending our ability to get you the products you need, when you need them. Verso offers the best quality printing papers with a broad selection of certified and recycled […]
The Numbers
Our 2018 survey was sent to a random selection of 10,000 GDUSA print magazine and e-subscribers, and generated 1,104 responses. The benchmark results make clear that, even in a digital age, print remains essential to the graphic design profession. The highlights: 98% of GDUSA readers work in print as part of their mix, 68% of […]
Select Comments: Print’s Place in Your Professional and Personal Life
I personally love print. The quality of paper and the feel of it in your hands really elevates the work, and that’s something you can’t get from digital. Many people still want to see and feel a well-designed print piece. It seems to signify that the ‘product’ has permanence and isn’t as fleeting as online […]
Select Comments: Print, Permanence and Credibility
In a way, print seems to have more credibility than digital because it takes a commitment to produce and read, there’s sense of permanence. Digital is fleeting and becomes easy to forget. Digital content can be edited, updated and changed at the click of a mouse or tap of a finger. Printed material offers some […]
Select Comments: The Rise of Facebook and Google as Advertising Vehicles
Get on the bandwagon’ is today’s mantra. You read it everyday. But I need to see research that proves that it actually works. This is a truly disturbing trend. The dominance of these monopolies is warping public understanding and behavior. They need more government controls and media needs to start exposing their worst abuses. Facebook […]