GDUSA’s 59th Annual Print + Paper Survey

Features, Print Design Survey March 29, 2022 Gordon Kaye
Please take a moment to fill out our brief 2022 print and paper survey. Results will be featured in the June magazine and on our website. Questions 9-11 ask for personal comments – you can answer one or all – and you can answer anonymously OR we would love to quote you if you include your name, title and company within the response. Thank you for helping us continue this tradition.
1. Which of the following media have you designed for in the past two years? (Multiple Answers Permitted)
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2. Do you specify, recommend, approve or buy paper as part of your job?
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3. Do you specify, recommend, approve or buy printing as part of your job?
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4. What percentage of your projects involve print in part or in whole?


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5. What percentage of your time is spent working on print projects in whole or part?


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6. Have you worked on any print projects related to or in response to current events, political advocacy, the pandemic, or social justice issues?

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7. Going forward, do you expect to be doing more or less print design than in the recent past?

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8. What kinds of print projects have you worked on in the past two years? (Multiple Answers Permitted)

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9. Is print still important in your professional work or personal life? Do print’s traditional strengths (touch, permanence, credibility, accessibility, quality leads etc.) still matter? Why or why not?


10. Some argue that remote work and other pandemic-related changes have accelerated the trend away from print design. Others argue that print communications will rebound because of digital fatigue and a pushback against social media. What do you think?


11. Have you found that digital and print campaigns can work together effectively in marketing programs? How can or should they be used together more effectively?


12. Do you believe that print/paper are more or less sustainable than digital/online/electronic design? Does sustainability impact your decision on what to recommend to your clients?


About Gordon Kaye