PLDG is an award-winning design firm located in the historic Northeast Minneapolis Arts District, voted best Arts District in America by USA Today. PLDG works with the world’s most recognizable brands, from Fortune 500 companies to small businesses and nonprofits. Peggy Lauritsen, Chief Executive Artist states: “We’re passionate about helping organizations in our community create lasting change. Each year, we do more than 700 client projects — donating 3-5% of our billable time to helping nonprofits that empower women and children, create workplace readiness and supporting end-of-life care. We know what the power of design is capable of and we see that power create transformations for our clients. We want to be part of solutions that empower others in our community. It feels good! And it’s the right thing to do. Since the majority of our work is with Fortune 500 companies, adding variety in problem solving makes us better at what we do. Regularly, we see organizations with integrity and substance of mission but a poor brand delivery of messaging and identity. That’s when we know we can help. It’s nothing short of magic, seeing the impact it makes and the elevated results these organizations get.”




Jeremiah Program is a nonprofit client that PLDG has worked with for nine years. The mission is to move families from poverty to prosperity, two generations at a time. More than 18 million children live in poverty with single mothers in the U.S., and these young women face nearly insurmountable barriers. Poverty is a growing national conversation, which is why Jeremiah Program is expanding nationally with its proven, holistic model for transforming lives. PLDG has won awards for Jeremiah Program annual reports since 2006, elevating the brand identity. Explains Lauritsen: “Key to our success has been creating strategic, engaging messages, impactful professional photos and infographics. In 2011, we did an entirely new brand identity in print and digital. The annual report is now engineered to be a customizable pocket folder, the keystone piece for local and national donor relations. The financial annual report is separate, inserted into the outer jacket. This allows the report to have a two-year shelf life, saving costs and providing more flexibility for its use.”