Fatty Fade
Smart designers understand that the past and the future are inextricably connected and that if you’re clever enough, you’ll call your appropriation a discovery. The seminal textile design of Verner Panton in 1971, launched an era of wall art and carpets that swayed, curved, and zagged with concentric stripes of vivid, stepped colors. Saul Bass notably used the same effect many times to smart success in the ’70s, including the brilliant Paul Harris Stores logo. Though similar to the ombré trend of the 2016 report, the momentum here is with strong stepped geometry.
This is an analog gradient that’s fresh and vibrant to a new generation of eyes with a hint of retro for a kicker. Aaron Draplin has done as much as anyone to rekindle this genre with a more contemporary aesthetic to its application. The resurgence comes with invigorated thinking and applications that blend the stripes with diverse elements that make for much richer solutions.
O'DELL DESIGN CO., RUBY'S TEQUILA'S
