Linear Fade
Some trend reports are filled with more nuances than others, but they are here for a reason. What may seem like modest variants on a theme to one, look like significant departures to others. Linear Fades carry much of the same attribution and history as Fatty Fades with a significant mutation. Our stepped gradient effect is divided by channels that reflect a marriage and offspring from our stripped theme last year. A discreet variant, but an important one, as this evolves.
Because of the channels, these marks appear much more grounded and don’t exhibit the same flood of intense color found in Fatty Fades. Channels may equal the width of the stripes or they may thin down significantly. It’s easier to envision this group of logos in a corporate climate, but with the right colors they still radiate a stylish level of optimism. Note that the simpler the design the more effective these read. Adding channels doubles the complexity of any design so brevity of strokes is essential.
O'DELL DESIGN CO., APEX FOAM INSULATION
