Outline
It’s easy to muse that master sports logo designers may lose credentials and peer respect if they ever released a mark without encasing it in a wide gray outline. How else would we know it was for a team? This may or may not be the influence at work, but over the last year, we’ve seen an uptick of logos with absolutely no sports affiliation tightly ensconced in their own mono-weight outline. An astral aura if you will, exuding a rich karmic energy.
Drawing attention with a highlight outline in most of these cases adds a nice touch or serves a functional purpose, but you have to ask to what end. It may imply a team essence to the entity or much as sports logos, it may be designed to allow the image to work on both light and dark color fields. Note that the Acid Pineapple actually has a double aura. A better hunch is it’s a stylistic pop of embellishment that allows an otherwise unremarkable mark to capture additional attention and project a bit of its own graphic energy.
FRANK TOOGOOD, TOWNSEND SYSTEMS
