As designers, I cheer on any of our ilk that creates a product so engaging that the public becomes inextricably involved in it. I mean isn’t that one of our ultimate goals‒to captivate the public and create a symbol that can’t be ignored? Optical illusions often do that as do single perspective murals that shift appearance with our vantage point. We’re readily mesmerized by the sidewalk artist that create such illusions as making it appear there’s a waterfall or a gaping canyon in the middle of a plaza that’s no more that a deceptively realistic rendering.
I believe designers understand that there are many triggers for consumer engagement and deceptive dimension is one of them. Anytime we can extend that mental participation in what we design for our clients, we are creating neural links with their brand. We refer to these as “Cornered” because each has manufactured the illusion of space by wrapping their design around an artificial reality. These all reside on a flat plain of white that gives no hint of dimension, but that can serve as the perfect canvas for these to dimensionally exist in undefined space.
ADORAMA / PRINTIQUE
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