Shutterstock FLEX
  • Home
  • News
    • Fresh
    • Package Design USA (PDUSA)
    • People
    • Events
  • Features
    • Educators to Watch
      • 2021
      • 2020
      • 2019
    • People To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Students To Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Top Design Schools
    • Logo Trends Report
      • 2022
      • 2021
      • 2020
      • 2019
    • Responsible Designers to Watch
      • 2022
      • 2021
      • 2020
      • 2019
    • Print Design Survey
      • 2021
      • 2019
    • Stock Visual Survey
      • 2019
    • Surveys
  • Competitions
    • Enter Now
    • Graphic Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Inhouse Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Package Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Digital/Web Design
      • 2022
      • 2021
      • 2020
      • 2019
    • Health+Wellness
      • 2022
      • 2021
      • 2020
      • 2019
    • Cannabis Design
    • Digital Cover Contest
    • Student Design
  • Blogs
    • Graphic Design
    • Products + Papers
    • Hiring + Career Tips
  • newsletters
  • magazine
    • subscribe
    • digital edition
    • free stuff
    • media kit
    • specifications
  • suppliers + services
  • about us
    • who we are
    • contact us

Twinkle

LogoLounge 2020 July 29, 2020July 29, 2020 Gordon Kaye

Those that follow this report annually may recall a few years back we identified the expanded use of four-pointed stars to which we assigned the name Sparkle. At the time, this group was fledgling, but typically appeared as a non-aligned star avoiding jingoistic or religious connotations with more points. Four points was enough to get the idea across with minimal detail making it ideal for logo design. Much like many of the logos from those “Sparkle” stars were primarily used in a space-filler mode to add some magical charm to an illustrative mark with a capricious attitude.

We evolve and so do the trends. That planting of seeds a few years back not only sprouted a healthy set of legs this year, it’s grown into an Olympic sprinter. Leman Jewelry laid claim for the center stroke on their letter E, where every stone has that glint. This trend has pressed forward to the obvious, which is creating a star as the negative space at the convergence of four curves. For a client, this builds a good story of coming together to create a brilliant solution or a star from many. Remove any one of the pieces and the achievement vanishes.

  • KONSTANTIN RESHETNIKOV / GREEN FARM
  • PENDA DESIGN / ABSTRACT STARS
  • M – N ASSOCIATES / LEMAN JEWELRY
  • MILAD DESIGN / K MONOGRAM
previous BoltsTrend Report HomeCornered arrow-small-right

About Gordon Kaye

View all posts by Gordon Kaye →

Post navigation

Cornered
Bolts
Full Sail - Design Your Future
Want to Win?
One Show 2023
Newhouse
Artisan
Academy of Art University
Verso is now Billerud - Take a Look
Type Directors Club
Running Ahead for Fifty Years
Syracuse University
Art Directors Club
Work Experience Can Apply to Your Degree
Mohawk
Copyright © 2023 by Graphic Design USA. Theme: DW Focus by DesignWall.
Proudly powered by WordPress