Bass Ale was the first ever registered trademark with its red triangle. A seminal moment for our industry but an oddity in so much as the triangle has always been a bit of an outlier shape for logos: hard, sharp, associated with yield and warnings of every pedigree, and only ever stable when parked on its butt. Iconically it is effusively packed with symbolism depending on how you rotate it from play, to up, to down, to spiritual, to change incarnate as a delta. So imagine if you will the stability that occurs when fusing together a pair of these point to point as we’ve seen happen enumerable times over the last year.
From an outline perspective these create the pathway of a rectilinear infinity symbol or a lemniscate if you want to get all proper in terminology. Throw that word into any client conversation to buy a bit more cred. These pairings build a foundation and strong stability and magic happens at the confluence of the two elements. This is where two entities become more powerful, or where one shares its knowledge with others. It’s where optically something is brought into focus and inverted to make it legible. Take special note that horizontally it is a sign of infinite time and vertically it’s an hour glass– your time is near the end. What a difference 90º makes.
DESIGN AGENCY: OID
CLIENT: MIR MODY
DESIGN AGENCY: DANIEL ROTTER
CLIENT: ACCURATE COMPONENTS
DESIGN AGENCY: SUGIUCHI
CLIENT: NEO HOME LOANS
DESIGN AGENCY: FELLOW
CLIENT: KLEO
