A New Chapter For Grand Rapids’ Men

The Guiding Light of Grand Rapids focuses on finding job placement and temporary housing for men who are clean, sober and willing. Extra Credit Projects, a Grand Rapids advertising and design agency, recently helped in a rebranding campaign to highlight the positive impact that Guiding Light has had on the community.



The campaign, which includes billboards, digital display, print ads, kiosks, TV and more, features real stories of real men and their journey to recovery.