Butterfly Symbolizes Transformation For Dale Carnegie Identity

Dale Carnegie has introduced a new identity designed by Carbone Smolan Agency, with strategic and research support from Siegel+Gale. The logo takes the form of a “DC” monogram and resembles a butterfly to symbolize the transformative nature of the Carnegie self-improvement, training and skills program. During 2017, the company will update the brand’s entire online presence, including its corporate website and franchisee websites worldwide.


“We are excited to use our new brand to better tell the Dale Carnegie story,” CEO Joe Hart states. “The new design and visual identity better capture the empowering effects of Dale Carnegie courses [which enable] people to make a difference in their lives, their businesses and their future opportunities.”



Famous graduates of Dale Carnegie training include Warren Buffett, Danica Patrick, Lee Iacocca, Chuck Norris, Orville Redenbacher, Dave Thomas and Emeril Lagasse. And the classic book that inspired the company, How To Win Friends and Influence People, by Dale Carnegie himself, has sold more than 30 million copies and continues to be a best seller on the likes of iBooks.com and Audible.com.