Colorful Star Graphics Shine For Franke+Fiorella

Questar Assessment is a key player in the educational assessment and testing market. Franke+Fiorella was engaged to revitalize and build equity in the Questar brand to better position the organization as a thought leader in an increasingly competitive marketplace.


The solution included a clearly articulated brand strategy and architecture, and a simplified brand portfolio. The firm also helped name and introduce Nextera™, its online assessment platform. The foundation of its visual identity is a colorful star graphic which is said to reflect “both Questar’s multi-faceted offerings and its fresh, creative approach to helping clients gain the insights they need to bridge the gap between accountability and learning.”


Logo and identity have been extended to many touch points including website, signs, marketing communications, presentations, tests, forms and environmental graphics. Credits at the agency to Creative Director Craig Franke, Design Director Todd Monge, Strategy Director Deb Fiorella, and
Project Manager/Strategist Dawn Gran.