Exit 3 Films Logo Inspired By Film Noir

Brooklyn NY-based Exit 3 Films has revealed its first animated logo, which features a vintage highway sign mysteriously revealed by the headlights of a slowly passing car. The logo was created by Rob Barth of Barth and Co design of South Orange NJ in collaboration with animator/illustrator Dave Joly at Picturedance in Putnam CT.


Exit 3 documentary filmmaker Phil Englander’s love of classic Hollywood and Film Noir served as inspiration for the concept. To get the look just right, Barth says “We spent an evening screening B movies online, grabbing samples of headlight sprays and nighttime California highway signage.” The finishing touch, says Rob Barth, was finding just the right engine sounds and gravelly-road effects to match the period.