The Coalition for NYC Hospitality & Tourism Recovery, an initiative of NYC & Company, has unveiled a revitalization campaign. All In NYC: The Roadmap for Tourism’s Reimagining and Recovery is intended to help New Yorkers reconnect with the city they love, to remind people that it remains a great and safe locale, and to help the more than 403,000 tourism and hospitality employees return to work after the economic fallout from Covid-19. The roadmap unveils a simple tagline that embodies how New Yorkers feel about their city and describes its greatest strengths: “All In NYC.” Designed by Aruliden, an NYC-based, woman-owned award-winning design agency that offered its support pro bono as part of an open creative brief, the campaign was selected from more than sixty branding companies around the world. Aruliden will help design the elements and otherwise support the full campaign a it is rolled out. Comments NYC & Company Co-Executive Creative Director Elan Cole: “Aruliden’s winning submission resonated with us. It also achieves something very difficult to do in such a diverse city: create an open and inclusive platform that will showcase a wide range of voices and experiences reflecting on what continues to make this town so vital – New Yorkers themselves.”
NYC & Company is the official destination marketing organization and convention and visitors bureau for New York City. The campaign includes supporting industry segments such as restaurants, with content featuring New York City chefs; promoting staycations in NYC; leveraging well-known New Yorkers to become influencers; and engaging external audiences. “The All In NYC campaign seeks to capture the inspiring and immutable spirit of the people who live here and the unique experience of New York City life,” said Rinat Aruh, Co-Founder and CEO of Aruliden and a GDUSA Person To Watch in 2015. “As a creative shop born in New York City, we are incredibly proud and honored to partner with NYC & Company on a campaign designed for the revival of our city.”
