Carsation Becomes Skedaddle

The Gate | New York drives a brand refresh for online used-car dealer, Skedaddle (formerly Carsation). According to agency President Beau Fraser, elements unveiled include a new brand positioning, name, logo, tagline, and identity system. The design was created by Associate Creative Director Design Charlie Williamson and the renaming belongs to Associate Creative Director Copy, Michael Abadi, both of whom report to Chief Creative Officer David Bernstein. “We think the Skedaddle name and tagline line – Home of the eight-minute car – perfectly captures our brand benefit of speed and ease,” said Skedaddle CEO and Founder Duane Berkey. Fraser comments: “The Skedaddle name in combination with the logo in the form of a stopwatch and tagline line neatly says a lot about the company and the positive brand experience a consumer can expect.”