In honor of the 20th anniversary of 9/11, Landor & Fitch designed the XX New York campaign to support a volunteer team fundraiser for the New York Police and Fire Widows’ and Children’s Benefit Fund – also known as Answer the Call. Answer the Call provides immediate and ongoing financial assistance to the families of FDNY, NYPD, and PAPD heroes killed in the line of duty. Since the organization was founded in 1985, they have distributed approximately $155 million dollars to the families of fallen first responders. The design elements by Landor & Fitch for the campaign include the logo design and “20 years since the towers fell and heroes rose up” tagline creation; merchandise design including tees, logos and hats; and promotional asset design and creation. 100% of the net profits will benefit the mission to support the families of NYC first responders who have fallen in the line of duty. All merchandise is available for purchase at the campaign store.